After presenting my ideas to help further develop Lj Hugs street food brand to Lewis and Nick, I gathered some feedback and advice as well as positive feedback regarding my ideas, visuals and research. Firstly I gathered that my presentation contained good visuals and that I portrayed my potential ideas in a nice format. Next I was told that I had produced a "nice amount of research" however it was also suggested to me that I could have delved deeper into researching things such as printing costs for the posters, cards etc.
In addition to this we had a discussion at the end in regards to the social media platforms, this being that in met research it came out that YouTube is the most popular and regularly used social site, making Lewis and Nick think about maybe using this site predominantly as opposed to Instagram. On the other hand I had already researched and thought about this because in my experience as a young college student using social media everyday (just like LJ's customers) a youtube channel wouldn't be something I would search for. So therefore by building his reputation and name of the company by word of mouth and through the more easily accessible sites such as Instagram and Facebook, we could then later build on the site YouTube where LJ could post tutorials, vlogs and more.
When I went to think deeper about the feedback I got I also reflected on the potential YouTube channel and how we would get his channel name across to people. Firstly we discussed by having links at the bottom of the leaflets, therefore people could see that and google it, we then thought about when I produced the smaller 15 second Instagram tutorials, to have a direct link to a longer and more in depth version of it, this would encourage and entice new customers that have a passion for cooking nationwide, consequently effecting his sales on his online shop (seasonings etc)
What I have learnt
Throughout this project I have learnt a lot about the importance of undertaking such large amount of research, specifically when it comes to a real life client and their audience. I have been able to research into social media sites and their statistics as well as determine the most popular site used amongst college students. This has enabled me to 'meet in the middle' with this project and what I wanted to focus my time on, therefore creating an effective strategy Lewis could use for his business to increase customers of a different age demographic.
Next time if I were to do a project like this I want to look into perhaps the more practical side of things such as printing costs and perhaps mock ups and prototypes from an actual print shop so that this would show the quality to a much higher standard.
When reflecting on this project and the work I undertook I am also able to apply my newly acquired knowledge to work for my final major project as I want to focus on a product and advertising and marketing it online, therefore some of my research skills I have been able to sharpen in this project will later be useful to me.
Conclusion
To conclude, in this project I have used a number of skills to focus on social media sites and also different demographics and how to reach them for a local street food business, in my final presentation where I showcase my ideas and findings I was told my visuals were very good, however I could next time research into printing costs to make it more reachable and give some figures, and to finish it off I was told that I had some in depth research and findings to present to them.
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