Design Briefs.

Compare & Contrast...

When looking at briefs as a whole there are a number of key points a brief must fulfil in order to be successful, a few of them are...

• Objectives and goals 
• Budget and schedule > in order that things can be done, milestones may be set for example to check we are on track
• Target Audience 
• Available Materials
• Communication
• Overall Style 

When researching design brief templates I came across two in which particularly stood out to me, both being design briefs for websites. Boswell's design template has different sections to it and within these categories are more detailed questions

  

For example the target audience sector involves primary, secondary and demographic features. This will give the company an indication of their main source of audience.
    When comparing this template to another one I can recognise that this does not have as many questions included that will 'tick' the key points to a successful brief, for example it does not include any mention of management for the business, this could lead to miscommunication within the task.









In this example the main points of a successful brief are all ticked, for example they first of discuss the organisation and allows there to be communication giving a brief explanation. Following this is the aims and objectives, in addition to this 'budget allocation' is a question.
    Much like the first example this design brief discusses the specifics of a target audience, it may not be as in depth, however will get the answer and main point across.

In this example existing websites that the company like and do not like are also included ( as well as links to those specific sites), this will give those working to the brief an idea and style to the business, which is again one of the main points to a good brief. This is a good thing to include in a design brief because it allows the individuals working on the project to get an idea so that they are all working on the same page, therefore miscommunication or perhaps disagreement in the project should not occur as much as everyone will have the same ideas

This final example is interesting because it contains different pieces of information in comparison to the other examples. This design brief states contact information as well as a large portion in which is dedicated to key dates/hours. Including details for regular meetings and reviews, allow the business to effectively communicate and it also allows them to ensure they do not miss any deadlines.
   This is one of the few examples I found in which specified the project's requirements 






To conclude, all of the design brief templates I researched all contain quality content in which adds to making a successful brief. They all contain separate elements, some having more information on segments compared to others, and there are also examples in which miss out pieces of vital information such as contact information. However they all adhere to the key points to a brief in which will make it successful.