Marketing Strategy.

5 P's Of Marketing

• Product (what?)
• Price (how?)
• Promotion (when?)
• Place (where?)
• People (who?)

 -Product

 My product is an item of clothing and a bag, the pattern and design will be a mixture of Cath Kidston and Kendall Jenner, to produce and item that 'meets in the middle' both with the visual and aesthetic of the products, and with the target market and audience.

-Price

 After conducting the survey, 40% of the responses said that they would be happy to spend between £40-£60 on a good quality item of clothing/ an accessory. 26% said they wanted to spend £30 and under, therefore I feel like I could somehow meet in the middle roughly, creating a product with good quality materials that the target audience can afford and will appreciate.

-Promotion 

 For the promotion of my products social media will play a big role, as the target market is young adults, this is the best way of reaching them directly. This can be done on Kendall Jenner's profile as well as Cath Kidston as Kendall has a massive following of 83.5 million, where as Cath Kidston only have 383 thousand. In addition to the platform Instagram that I will use, there could also be a launch party/ celebration. By doing this, the influencer Kendall, will invite friends / family to attend the launch, by them attending alone will cause attention, then on top of that their use of social media at the event will also draw attention and could up sales.

-Place

 In regards to the place in which I will promote I can use things such as fashion week, or Keeping Up With The Kardashians episodes, as this reaches a wide range of people and also the target audience, in addition to that an episode of their show could also show my making and 'behind the scenes' of the process, showing a few snippets of something such as the photoshoot, this would add air time that focuses on the product and also adds interest to it too.

-People

 As previously discussed, the people that will promote and add to the marketing strategy will largely be the Kardashian family, as every member is in the public eye and are somewhat involved in fashion and style.

3 Different Forms Of Promotion

• Poster
• Adverts
• Flyers
• Social Media 
• QR Codes
• GeoFilters

Upon discussion, i've decided my three ways of promotion to be Social Media, in particular Instagram, I also want to use Snapchat by creating a geo filter and lastly I will use an advert in a fashion magazine