Poster Comparison.

In these film posters, the colour pallette , text, fonts and layout all relate to the film. For example in The Woman In Black there is a close up of Daniel Radcliffe and behind him we see a dark figure followed by a cross and old house. The colours are very dark, cold and scary because colours such as blue and grey are associated with being cold and scary. In addition to this the title for this film has a slight blurred and smokey effect, this adds to the mystery.

   In relation to layout the main text is at the bottom of the poster, the title of the film, release date and other production details are situated towards the bottom sector of the poster. As well as this, Daniel Radcliffe’s face is only on half of the poster, we only see half of his face, again this could add to the mystery and it also allows other space for the other images in the background that are mentioned previously.

  On the other hand the Maleficent poster is very simple yet effective. It features the main character played by Angelina Jolie, with an off white background. She is dressed in black and is wearing something on her head in which resembles horns.

    This poster is very similar in ways to The Woman In Black poster because the text is situated right at the bottom of the poster, images are very powerful and will draw people in, not only this but they give an idea of what the film will be about (the genre etc). In the Maleficent poster the only bold and bright colour is her red lipstick, apart from this there are very dark colours used, again linking to The Woman In Black poster.

These two posters have in common that there is one main image in which contains the main character for the film, they both use very similar colour palettes, including black, grey and darker colours. As well as this both of the posters also explore what the film will be about, we are able to gather that the two films will be mysterious and perhaps evil and generally scary, we gather this through the use of images, colours and font. The maleficent font differs to The Woman In Black because it has more of a childish twist to it,making perfect sense as the target audience is children. The font looks like twigs, or things that are twisted, this again adding to the mystery. On the other hand The Woman In Black uses a classic bold font with the effect of smoke, drawing in perhaps the older audience.

  To conclude, film posters will use very specific fonts, colours and images in order to give certain effects and draw in their specific target audience. The Woman In Black and Maleficent both have very strong imagery in the foreground which as a result draws your attention, The Woman In Black does however include more images in which describe the film and the genre compared to Disney’s Maleficent.