LJ Hugs - Presentation Reflection.

Feedback

 After presenting my ideas to help further develop Lj Hugs street food brand to Lewis and Nick, I gathered some feedback and advice as well as positive feedback regarding my ideas, visuals and research. Firstly I gathered that my presentation contained good visuals and that I portrayed my potential ideas in a nice format. Next I was told that I had produced a "nice amount of research" however it was also suggested to me that I could have delved deeper into researching things such as printing costs for the posters, cards etc.

 In addition to this we had a discussion at the end in regards to the social media platforms, this being that in met research it came out that YouTube is the most popular and regularly used social site, making Lewis and Nick think about maybe using this site predominantly as opposed to Instagram. On the other hand I had already researched and thought about this because in my experience as a young college student using social media everyday (just like LJ's customers) a youtube channel wouldn't be something I would search for. So therefore by building his reputation and name of the company by word of mouth and through the more easily accessible sites such as Instagram and Facebook, we could then later build on the site YouTube where LJ could post tutorials, vlogs and more.

 When I went to think deeper about the feedback I got I also reflected on the potential YouTube channel and how we would get his channel name across to people. Firstly we discussed by having links at the bottom of the leaflets, therefore people could see that and google it, we then thought about when I produced the smaller 15 second Instagram tutorials, to have a direct link to a longer and more in depth version of it, this would encourage and entice new customers that have a passion for cooking nationwide, consequently effecting his sales on his online shop (seasonings etc)




What I have learnt
Throughout  this project I have learnt a lot about the importance of undertaking such  large amount of research, specifically when it comes to a real life client and their audience. I have been able to research into social media sites and their statistics as well as determine the most popular site used amongst college students. This has enabled me to 'meet in the middle' with this project and what I wanted to focus my time on, therefore creating an effective strategy Lewis could use for his business to increase customers of a different age demographic.
 Next time if I were to do a project like this I want to look into perhaps the more practical side of things such as printing costs and perhaps mock ups and prototypes from an actual print shop so that this would show the quality to a much higher standard.

 When reflecting on this project and the work I undertook I am also able to apply my newly acquired knowledge to work for my final major project as I want to focus on a product and advertising and marketing it online, therefore some of my research skills I have been able to sharpen in this project will later be useful to me.

Conclusion
 To conclude, in this project I have used a number of skills to focus on social media sites and also different demographics and how to reach them for a local street food business, in my final presentation where I showcase my ideas and findings I was told my visuals were very good, however I could next time research into printing costs to make it more reachable and give some figures, and to finish it off I was told that I had some in depth research and findings to present to them.

LJ Hugs - Menu.

Redesigned Menu
 The final visual I wanted to create was a menu that would advertise the food and prices, as currently there is no menu to go around. I decided to produce this because by having a hand out of the menu floating around Bath, for example some handed out in Bath College etc, people would be more inclined to look at the menu and prices and head on over. Interestingly enough when having a group discussion in college, the majority of people aged 17-20 said that when browsing for food / restaurants the price list was very important. Therefore by doing this it gives people an idea of what LJ sells and the price, from there they can visit the shack and indulge into the atmosphere more inclined to buy something as they know the price ranges beforehand.

First attempt and experimentation with font and layout:

this was my finished product, I included the sauces along the side and included sides, main meals and more along with prices. I was happy with the outcome as I like the background showing the food and also the yellow box as this has been a consistent feature in the project for me.

If I were to re do this and redesign the menu I would want to add some fonts that included hand writing in some form, because although I tried in the 1st menu I couldn't find a consistent way of keeping the font the same and thought it looked to unprofessional, this is why I opted for a more easy to read and basic font. 

 I think by adding some drawings into the menu would also add some uniqueness and appeal so would like to have that, however I like how it turned out and think it does the job effectively.

Example of potential sketches that could be added to menus 

LJ Hugs - Instagram Feed.

Running theme
 This visual I decided to produce a mock instagram feed which showed the layout and also colour theme I would want to have. what I initially had in mind for this was high quality pictures with some darkness and shadow but also with enough colour to grab people. I want to have a subtle 'grain' effect and also include pictures of the shack, food, chefs and products.

This mock was created in photoshop and I used a variety of photos form LJ's website and also my other mock ups such as the stamp card and £5 Friday advertisement poster. In regards to colour scheme I want to have the pictures have a very similar colour to the ones above. What I did was I imported my photos to 'VSCO' the app and then added some filters, adjusting the brightness and also adding grain, giving the desired effect. Then for the actual colours I will keep the mustard / light yellow colour as well as the baby / ashy blue as I think this looks really nice agains the darker photos!

Above is a screen shot of the pictures once I had edited them the way I wanted.

LJ Hugs - Advertisement Poster.

Poster
 For my next visual I decided to produce an A5 poster advertising his stamp card (here) along with £5 Friday and also an additional 10% student discount. I decided to keep the theme of muted yellow and also the font to be in the style of handwriting. This poster would subtly advertise LJ's Friday offer of £5 for a meal as well as the student discount and also shows the visual of the reward card and what you can get from it!

for the layout of this I wanted certain aspects of the poster to pop out, for example the 10% student discount and £5 Friday! I decided to add my logo that I redesigned too, however I feel like the writing doesn't go as well as I thought it would when I layered it on top so if I were to do this again I would want to make the font on my logo pop a bit more (make it easier to read) and perhaps just make the pen thicker. In regards to the back of this poster/leaflet, I decided to try create a poster showing an image of the stall and the '£5 Friday' written on it, as shown below:

 

Design 1

Design 2

I think by incorporating hand writing and a variety of colours and images gives a really friendly atmosphere and vibe, more 'homely' so this is why I heavily relied on hand writing everything rather than downloading a font. I think having the writing this large makes it stand out and makes you want to read further into the leaflet. However if I were to do this again I would want to try and find a nice balance of the colours as currently I feel like the font doesn't stand out as much as it could at the moment.

LJ Hugs - Marketing Strategy.

5 P's

• Product
• Price
• Promotion
• Place
• People

Product- The product LJ is promoting is street food, the 'product' I want to promote is him and his business. Included in this I will also promote his website and social media platforms, along with some of his food and unique seasoning. This will be done through a re-vamp of his social media and overall advertising strategy, for example in magazines.

Price- The price of my marketing strategy depends on how and where I advertise LJ. After performing some research on Crumbs Magazine (specifically Bath & Bristol) I found a chart with prices it costs to advertise in their magazine based off of 2016, as seen below.

Promotion- This is the key part to this project as I will be promoting using Instagram, Facebook, Youtube and also crumbs magazine. I will produce advertisements on the social media platforms to promote his stall, his menu and his offers.

Place- The place in which these advertisements will be seen is in and around the city of Bath. The reason or this is that his main stall is there, and at the moment as he isn't branching out further, I would see it as a little bit pointless to promote him in, for example, Wiltshire or somewhere far away where people will most likely not want to travel for an unfamiliar place. 

People- The people I am aiming this at is the younger demographic, such as teens in college and young adults in the working industry. Although I'm advertising his business everywhere for all to see I particularly want to get the attention of youths. This will be done by using particular social media sites, then for those above that target market age, for example older people working in Bath or chefs, they will see the advertisements in 'Crumbs' magazine and also in and around Bath (stickers, posters, leaflets)

Reflection - Typography project.

Week 6
This week the lights arrived and we had all the materials that we needed, so we were able to begin properly begin disassembling the palettes. We separated the slabs and removed all the nails, along with measuring the wall and ensuring the palettes were the correct height and width.

Finalising
 After the christmas period we came back and had our 'canvas' to work on. The palettes were mounted on the wall and we had wire and tie wraps to attach the lights to in order for us to be able to manipulate the lights into words. Before we did this we had a group discussion regarding the quote itself and we decided to change it, so we individually found a quote we liked and voted on the class favourite, my quote was "An essential aspect of creativity is not being afraid to fail". We then voted and chose the quote "Don't stop until you are proud". Once we had changed this we then got into pairs and created a word each. Lola and I made 'you' then later helped other groups.

 The finished product wasn't something we were completely happy with due to lack of communication, one word was in capitals whilst the rest was in lower case. So we decided to change this as seen below:

 from this we were able to critically analyse our work as individuals and as a group too. This project required a lot of research in regards to equipment, and also a lot of work when we decided to break down the individual palettes. We were able to stay as on time as possible, however with time slots in college and availability we tried to be efficient in the two hours a week as possible. The finishing outcome looks really good with the lights turned off, the lettering looks hand written and is clear to read. We also thought that the colouring was really nice against the wood in the classroom.

Overall this project was a success in comparison to the last time, we had good theoretical ideas however practically we didn't produce the work to a high enough standard. 



 To conclude, this display board has shown our skills and creativeness more so than the last time we did it as the communication was a key element this time round and we were all on the same page, be, I think we were able to produce a display board that is eye catching and intriguing to those walking past and it also effectively gets across a good message and quote students can act upon.

Week 5 - Typography Project.

Week 5
 This week we gathered materials, went to Poundland to purchase batteries, Homebase for hammers and nails and placed orders online for the lights so that they would arrive next week.
 In addition to this we started to breakup the palettes to separate the individual pieces of wood for when we put the wooden boards up.