Pitch Reflection.

The Pitch
 After presenting my pitch I was given a good amount of positive, constructive criticism regarding the rebrand. To reflect on my presentation from a personal point of view before I presented it, I thought that my slides contained the information I needed to convey my idea. It included the history of the brand, current audience, product idea, concept, visuals and promoting and marketing strategies.

  So the feedback I received from my presentation was that overall my presenting was good, my slides and visuals were also really impressive and conveyed the crossover between the two companies. However I need to think about the fact Kendall is an American celebrity, so this would reach worldwide, so would Cath Kidston pop up in other shops with this collection ( Topshop, forever 21, etc) or would they extend their chain to America.
 This was a really good point as if I were to go ahead with this idea I would need to think of the fact that it would reach internationally more so than nationally, so although it would work here and promote the ideas well here, I need to consider the current market overseas. So although the online store would of course still be effective, I would need to think and do more primary / secondary research regarding stores.

 Next we discussed the current audience of Cath Kidston and how they could potentially react to a young celebrity (sex symbol?) coming into the brand and perhaps changing the classic countryside motherly vibe it has. Although for this point I do have the argument that it is just a collection with Kendall, not changing the brand itself, and Cath Kidston have done many different collections with brands, such as disney, but that doesn't mean the entire brand changes its values and origin.
 On the other hand I can see the point they have, as if the collection went really well, the demographic would entirely change, making it more young adults rather than elderly women, so the brand may then decide they're making more money this way and need to change to keep up to date and relevant in the industry.

 In regards to the physical presentation, I looked at my slides too much. I had produced some notes with my information on, however when it came to presenting I found it easier to look at my slides on the projector as this visually reminded me of what I was talking about. Next time I have a presentation I don't want to look at the board as much and also want to use more eye contact. In addition to this I forgot to introduce myself , I introduced my presentation and gave an over view, however didn't say my name. This being that I was presenting to two teachers who know me and someone from a related industry, I almost forgot that they don't know me! So this is defiantly something I need to remember for next time and for future projects / work.

 In regards to positive feedback, I was told that I produced a good mixture between Kendall and Cath Kidston, they admitted they found it difficult to imagine at the beginning of my pitch as she is typically a grungy style and Cath Kidston couldn't be more opposite! However after seeing my visuals and mock ups they said they thought it was a really good balance between keeping Cath Kidston true to itself, but also incorporating Kendall and her style!

Lastly, Matt said that my ways of promoting (social media) was really effective, realistic and largely used. He said that the more traditional ways of promoting such as adverts on television aren't always the most effective, as I found out in my research!
 To conclude, I have been able to take my constructive criticism and turn it into learning curves for next time I present my idea. I know the points I need to improve and I will apply these points to my next presentation.