Initial sketches
In order to visually show what my products for the re brand will look like I done some sketches on Photoshop. I played around with colours and floral patterns to give a little idea before I make my final ideas. The ideas below show my initial sketches for the bag I want to design, the colours I wanted to use were dark, so that the small floral prints were the brighter.
Next I decided to create a coat, the dusty pink is what I intend to be faux fur and the dark material will be the running theme throughout the collection:
These sketches portray my ideas visually as to what I want the collection to look like, I think they give a good representation of my vision for the collaboration/rebrand. In addition to these 2 products I also want to create more for the collection, however these were the two main ideas I was going to show, the reason being that outerwear and bags are their top sellers, so in order to stick to Cath Kidson's popular items I thought I would create these!
Next I want to lay them out in a way that would give it justice, for example if this were to happen, what would it look like on their website? Would there be posters for advertisements in magazines?...
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