Friday 24 March 2017

Research Reflection.

Reflection

  Upon undertaking primary and secondary research I was able to identify a large range of things I did not know/take into consideration before. As explored in this blog post I created my own questionnaire for my main source of primary research, then did a number of further things for my secondary research, such as existing magazines,photographers and more.

  During my research I discovered a lot of information I did not know before hand, and found a lot of blogs and websites in which I can take inspiration from, in regards to layout and content. Before undertaking any research I hoped to find out what my target audience prefer in regards to content, whether they liked image heavy,text heavy or both and I was able to receive a good amount of results to tell me that in fact 'both' was the most popular option. The questionnaire itself also allowed me to see the opinions of the target audience so that when I make my magazine I will know what they like and do not like.
 In regards to the secondary research I did, I found out a lot of this in relation to layout,style,text,font and so much more. By doing this type of research (existing magazines) I am able to really decipher the ones that I like, and the things in which I read. I found a lot of the 'text' heavy magazines to lose my interest more that the 'image' based ones, however as previously stated my target audience like a balance of both. This is however a good thing as I do enjoy writing, I have already began a list of articles I want to include and will begin writing them shortly, this way when I 'mock' up my page layout I know how many articles and photographs (roughly) I have, therefore will be able to plan in advance and prior to the actual shoot.
 By also researching the influencers and bloggers I was really able to see their content and gain inspiration, not only this but their use of imagery is also really interesting as a lot of the blogs I found were 'street/casual' wear, which is the main focus for my magazine.
 Before undertaking any research I already had a colour scheme in place and in mind, by doing research it only made me more confident on the idea.All of the research that I did was all important, I think the three most important things I discovered would be the results of the questionnaire (text/image based question in particular) as this enabled me to specify the amount of articles in which I intend to include in my magazine. In addition to this I also found it really helpful researching and discovering other blogs and websites. The content they included really inspired me and what my articles will be based upon, they will certainly be something in which I will refer back to when writing my own articles which is why it was really important for me to undertake this specific research. I think the last piece of research that was paramount was layout. Again this was done by looking at existing magazines, I was able to look and apply the layout and content to my own work, especially when it came to experiments.

  In conclusion, by undertaking the research I did I was able to really specify the over all look and aesthetic I wish to achieve for my FMP. I feel more confident in terms of content and what I will produce myself. This has all been useful, both for looking at popular photographs in magazines, down to the most popular articles and more. This research was key to producing my fmp to grow and allow my idea to expand, both as an individual and when inspired by others. I was able to pin point the parts of a magazine that I like and incorporate it into my idea and with my results from my questionnaire as this will relate to my target audience. 

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