LJ Hugs.

LJ Hugs.
 

Initial Notes

 For this project we were given the brand / food street company 'LJ's Hugs' and we needed to come up with an idea to re invent/ improve it in some way. LJ Hugs is a street food company situated in Southgate, Bath, that first opened in 2013 after discussing the importance of good food with the right people with friends and family. Their main ethos is delivering unique food with the use of fantastic  customer service and a friendly, happy atmosphere to consume the food in! The idea of the company is very family friendly, approachable, good quality food, this is something you can notice when visiting the stall, or even by looking at their social media.

Working hours for Southgate, Bath

The current audience for LJ's differs depending on location and timings! For example they set up stall in Bath Rugby, and also Bath uni, doing late night food (10pm till late) which therefore caters for the students. When we interviewed Lewis for our primary research (here) he informed us that he audience at first were typically 16 - university students , however you tend to see that through Tuesday-Friday you get 21+ audience and a lot of office staff and workers that come down especially for his food. Then through the weekend hours it gets very popular with families, then during the quieter and more random hours during the week, elderly couples up to 60+ will come and eat, which was much to my surprise.

@ljhugsx on Instagram

LJ Hugs on Facebook

 From undertaking some immediate secondary research such as looking on his website and social media platforms it became very clear to me that his social media sites such as Instagram, Facebook and Twitter lacked in regards to quality content. He appears to be trying to continuously upload content to his Instagram in particular, however it appears that they are low quality videos and posts that don't necessarily represent the brand and company as well as it could. To the left you can see his instagram posts, with no consistency, and the photographs he does upload promoting the food, aren't as professionally executed as they could be, in my opinion! In addition to this I have added a screenshot of his Facebook, which includes sharing the instagram he posts, just on Facebook, showing me his go- to and preferred site is instagram, most likely for the popularity and visual concept. So for my idea I have decided to re-vamp his social media platforms. This includes the content he uploads to the individual apps, the audience he is aiming it at, how to gain more followers on the platform, and how he goes about advertising him and his brand, in a more aesthetically effective way!

 I brain stormed a number of different ideas and possible segments I would want to alter, some of which included his merchandise and locations of business, however the most popular one I came up with was the social media sites. Lewis himself said his biggest weakness for the business is his social media layout and general use, which is another reason why I wanted to work on it, as it is something I can see large improvement for.

This is part of my brainstorm that explores the potential areas I could improves for this project.